Redcharger

Selling against search

When running my training courses its often the same objection delegates struggle to handle the most, it’s the dreaded ‘I do well enough from Search advertising’. Must admit in the past this has had me totally stumped also, however when we look into this and our brands strengths further there are often some really compelling arguments to overcome this;

Firstly with Search your clients are often one of hundreds of different advertisers all competing for the same eyes. With our brands it is more likely that the Advertiser will be one of a select few on any given channel or page providing that level of exclusivity. Also on Search you are limited to just a text link which may be fine for DR but what about branding? On consumer and B2B sites we can offer so much more, sky’s, banners, MPU’s. All can be rich media to provide a dynamic and high impact message to our users.

With Search, the advertiser is reliant on the user knowing exactly what it is they are looking for. What about being inspired to make a search or response from high quality and compelling editorial?

Is Search really cheaper than buying display space on our sites? I know some car insurance advertisers that are currently paying £15 cpc on google. Surely tenancies or highly targeted display environments can provide a greater roi.

I would always recommend utilising search as part of a marketing strategy however this in my opinion should only be one element and we have some compelling reasons as to why!

Redcharger to provide Backfill for Citysocialising

Redcharger are pleased to announce a new partnership with citysocialising.com. CitySocialising officially launched the London networking site in January 2007. Today over half of their members are seasoned London professionals seeking an easy and relaxed London social club to simply meet a few new friends (beyond their usual social/work crowd). Redcharger will provide the rapidly growing site with Backfill and Hotspot links

Redcharger win contract to train Grazia

Redcharger were invited to pitch for the contract to provide online sales training earlier this month for Bauers leading womens title www.graziadaily.co.uk . We are pleased to reveal that despite stiff competition we have been succesful. Training will commence in September for 2 days consisting of our ‘Introduction to Online’ and ‘The Online Surgery’ courses. Grazia is the latest in a string of quality womens titles to utilsie our expertise. Other brands recently trained within this vertical include Now, Cosmopolitan and Top Sante.

Yahoo and Microsoft Partnership

There are various implications of the partnership between Yahoo and Microsoft not least of all for Google. Google have enjoyed 88% market share however with the rise in popularity of Bing set to be the default search engine for Yahoo search we can expect to see Google having to work a little harder to maintain market share.

What does this mean for publishers that utilise Yahoo search feeds currently to deliver additional revenue streams? Well in short, in my opinion its all good news! By combining both Microsoft’s and Yahoo’s advertisers into one search product publishers will be given access to more advertisers providing the users with a greater choice and increasing advertiser cpc’s which should be passed on to publishers. The Yahoo xml feed was always a strong proposition due to the flexibility of integrations however it has just got a whole lot more attractive! Please visit www.blackmagicmedia.co.uk to discover more.